Adedayo Akinwale in Abuja
A non governmental organsation, Company Accountability and Public Participation Africa (CAPPA), has lamented that the tobacco business is exploiting Nigeria’s weak tobacco management laws and poor enforcement to glamourise smoking in Nollywood, Kannywood and in music movies.
Its Govt Director, Mr. Akinbode Oluwafemi, acknowledged this yesterday whereas addressing a press convention in Abuja.
He stated the choice to have interaction with Kannywood stakeholders within the North was knowledgeable by a analysis carried out by CAPPA in 2020 to get a transparent image of the depth of the depiction of smoking in Nigerian films.
Oluwafemi famous that the analysis checked out latest movies from the three main ethnic teams in Nigeria – Igbo, Yoruba, and Hausa, bought within the open market and the oblique methods they had been used to advance tobacco merchandise.
He famous that 36 latest movies had been chosen from the three ethnic teams as case research, saying whereas the quantity could be thought of small, it was nonetheless consultant sufficient for the aim of the research.
Oluwafemi acknowledged: “The tobacco Trade has for years exploited the leisure sector (movies and music movies) to entice and conscript younger folks into smoking. This follow has lengthy been documented throughout the globe and has knowledgeable the necessity for some type of regulation of contents accessible to the younger.
“Nigeria’s weak tobacco management laws and poor enforcement has additionally been exploited by the tobacco business which continues to glamourise smoking on set and in music movies.”
The Govt Director revealed that 12 Hausa films sampled are: Arkizin Kano (Kano Wealth), AuduKuri, Daga Wakan Gida, Dije Rama, Don Ali and Fitila. Others are Hausa Horror, Jagwal, Jarumta, Kamfani, KarfinZuciyaandYaran Alhaji.
He careworn that the respondents to the questionnaire on the Hausa films agreed that every one the 12 movies had smoking scenes and glamorised smoking.
Oluwafemi lamented that the smoking scenes within the movies weren’t needed to assist the movie realise its function, however added that the smoking scenes may need been inserted within the movies to advertise smoking consciously or unconsciously.
The group nonetheless beneficial amongst others that there ought to neither be tobacco model identification or the presence of tobacco model imagery akin to billboards, umbrellas, automobiles, amongst others within the background of any film scenes.
It stated there needs to be an grownup ranking for movies with smoking scenes.
Talking, a Kannywood Film Director,
AbdulGaniyu Bashir, stated research had proven that smoking grew to become a behavior within the North as a consequence of their earlier affiliation with Arabs that got here to commerce.
He stated as a consequence of the truth that the Arabs didn’t
take smoking as something dangerous, folks learnt that behavior from them.
Bashir stated, “Most of our folks began smoking. This factor has been handed from one technology to the opposite. In some elements of the north, a complete family- father and mom will smoke within the presence of their kids and these wards seeing their dad and mom smoking can even develop up and begin smoking. That’s how most of those kids of 10 years, 11 years go into smoking.”
He known as on applicable authorities companies to make sure enforcement of the legislation to curtail the ugly development.