Welsh Seafood Week (Could thirty first to June sixth) is about to make a splash with the drive to place #WelshSeafood on the nation’s plates.
Utilizing the hashtags #BwydMôrCymru #WBMC2021 #WelshSeafood #WSW2021 fishers and people within the wider seafood sector shall be encouraging individuals to hunt out and have fun Welsh produce.
Serving to elevate consciousness of Welsh Seafood Week are two initiatives devoted to supporting and selling Wales’ seafood trade. Port to Plate and the Wales Seafood Cluster shall be highlighting methods customers can purchase and benefit from the plentiful array of fish and shellfish from the Welsh coast.
Totally different fish and shellfish species shall be featured every day, together with recipes, competitions, and particulars of the place to purchase fabulous Welsh seafood.
With the emphasis on shopping for native, individuals can uncover producers of their space by an interactive #WelshSeafood map (https://menterabusnes.cymru/pip/our-producers/ )
Additionally, all through the week, there shall be glimpses of the lives of those that catch and make a spread of merchandise utilizing Welsh seafood. Amongst them are Atlantic Edge Oysters, Cardigan Bay Fish, and Penaluna’s Well-known Fish & Chips.
Seafood Market Improvement Challenge Supervisor – Port to Plate – Phil McGrath mentioned,
“We’re lucky in Wales to not solely have a stupendous shoreline, however have among the most interesting high quality seafood out there.
‘Welsh Seafood Week goals to boost public consciousness of the number of seafood that may be discovered on our doorstep and have fun all that’s good inside the seafood sector in Wales. Port to Plate hopes it might present a lift to the trade after a difficult interval.”
ATLANTIC EDGE OYSTERS
After years working with fishermen and shellfish farmers round Wales and the UK, marine biologist Dr Andy Woolmer took the plunge and established an oyster farm in Angle Bay, Pembrokeshire.
Nonetheless solely of their first business harvest, Atlantic Edge Oysters are being snapped up by native cooks, eager to serve high quality and sustainable seafood to their prospects.
However because of the facility of social media, Atlantic Edge Oysters are showing on restaurant menus throughout the county and past. They’re additionally out there from smaller native fish suppliers.
Andy mentioned, “Provenance is every part with the standard and flavour of an oyster. Often known as their “merroir” oysters tackle the essence of the marine surroundings by which they develop”. This “merroir” reflecting the pristine marine surroundings round Pembrokeshire chimes with lots of the cooks I’m working with as they worth high quality, provenance and native produce above all else.
“You possibly can eat our oysters straight from the seaside, so pure is the Atlantic waters round right here. The water is gin clear and has an ‘A’ grade shellfish classification from the Meals Requirements Company. Nonetheless, we’ve constructed a brand new purification unit – which provides one other degree of high quality to our oysters and helps us preserve consistency of provide.”
Not solely has Andy created a rising and sustainable native seafood enterprise, however he’s serving to to take care of the delicate ecology of the Milford Haven Waterway.
Atlantic Edge’s oysters are grown amongst seagrass beds in a Marine Protected Space. So Andy has developed methods of rising them that go away the smallest of footprints.
“My goal is discovering the stability between fishing, aquaculture and conservation. We have now to develop sustainable approaches to fisheries and shellfish farming in Wales as a result of the ocean just isn’t a museum or aquarium; it must be a working sea.”
An important a part of the enterprise is supporting native oyster restoration, and Andy is working to carry the slow-growing native oyster (Ostrea edulis) again to prominence within the space.
Andy mentioned, “Restorative aquaculture is on the coronary heart of what we do. We develop native oysters for restoration initiatives and have just lately put 40,000 oysters into Milford Haven.
“Relatively than take from the ocean, oyster farming can have a restorative impact on the encircling waters. It helps take away extra vitamins and supply habitat to create a more healthy ecosystem for different marine life.”
An skilled in oyster farming and marine life, however when it got here to the myriad of abilities required to run a small enterprise Andy turned to Cywain.
Via Cywain, he has been capable of entry numerous help, from branding, model positioning and social media advertising and marketing to finance and design.
Andy mentioned, “As a small producer, particularly within the seafood sector, you’re both a one-man band or a household enterprise, and you need to try to grasp every part.
“Additionally, simply as we had been beginning up, Brexit and Covid occurred, which meant our authentic plan for the path to market needed to change. Now we’re rising, purifying, advertising and marketing, promoting and delivering. So, I might not have gotten so far with out Cywain’s assist.”